A pro-bono campaign developed by DDB New York for Water is Life. On World Water Day 2012 ten cup dispensers were placed in high-traffic areas next to pipes that release some of the dirtiest water in New York City. The paper cups featured facts about the affects of unsafe drinking water in developing countries, coupled with relevant illustrations or a typographic treatment. Posters using these designs were also created. Click here to watch the full case study video. Co-designed with Joanne O'Neill. Featured on Fast Company, Creativity online, and Best Ads On TV.